2021: A Year in Review

2021 was an unpredictable, yet exciting year for The Tyre Collective to say the least. Despite strict Covid restrictions, we continued to develop our device, form lasting partnerships, and hit major milestones. With our first newsletter, we want to celebrate our achievements with you and thank you for being a part of our journey!

The Tyre Collective meets Mayor of London Sadiq Khan.

Co-Founders Hugo, Siobhan, Deepak & Hanson with Mayor of London Sadiq Khan at the Earthshot Prize Ceremony.

“Zero Carbon. It’s not a choice, it’s a necessity.”
— Sadiq Kahn

Without capturing tyre wear, transport will never be Net Zero. Throughout the year, we received tremendous support across industry and government to bring our vision into a reality. We secured 3 InnovateUK Grants and closed our first funding round led by Sky Ocean Ventures. We continue to generate substantial traction across media to raise awareness on tyre wear and joined the Centre for Climate Change Innovation’s Greenhouse programme, TechNation’s Net Zero 2.0 Cohort, expanding our network in the sustainability space.

The Tyre Collective's on-vehicle device tested with CEVT & Volvo Cars.

A major milestone was testing our first on-vehicle prototypes with partners CEVT and Volvo Cars. Over the 7 weeks, we drove over 3000 km, and successfully captured the first on-road samples of tyre wear!


Highlights

The Tyre Collective listed as Forbes 30U30.

Listed as Forbes 30U30 2021 Manufacturing & Industry category

The Tyre Collective featured in BBC's Earthshot Prize.

Featured in BBC Earthshot Prize series "Clean Our Air" episode led by Prince William & Sir David Attenborough

The Tyre Collective exhibits at the Design Museum.

Exhibiting at Waste Age: What Can Design Do? in the London Design Museum. Open until February 20th 2022


The Road Ahead

The Tyre Collective team.

COP26 spotlighted the imminent dangers of climate change, stressing the need for clean-tech innovation and solutions. We are kicking off 2022 with our next development stages, research collaborations, and building a more robust device for larger pilots. We will also be starting our next funding round mid-2022. 

It is crucial we bring our devices to market quickly – everyday we delay capturing tyre wear, more are entering our waterways, the food we eat and the air we breathe. Together, let’s save our air from tyre wear!

 

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