Goodwood Festival of Speed: Future Lab
The Tyre Collective exhibited at the Goodwood Festival of Speed in West Sussex this past week, which attracts over 200,000 motorsport enthusiasts every year. Future Lab’s theme this year is "Technology for a Better World", and we can’t think of a better place to showcase our tyre wear capture devices!
Apart from industry leaders, over 1,000 students visited Future Lab, and the buzz was all about tyre wear and non-exhaust emissions! We were shocked at how many visitors already knew about tyre wear as an environmental problem and how EVs are producing more — consumer awareness on tyre wear is definitely on the rise, and it's incredible to see the future of true zero emission mobility taking shape. Commercial fleet owners, vehicle manufacturers and suppliers - what are you waiting for? Let’s plan a pilot now!
