Tyre Wear is Everywhere

Since our first on-vehicle test with CEVT, we’ve redesigned our device and kicked off a new partnership with Zhero, a London-based zero-emission logistics company.

The Tyre Collective's tyre wear capturing device on a vehicle.

This summer, we are testing our devices on Zhero’s electric vans for 3 months. Here is a sneak peek. Watch out for them around London!


Funding Round

Our next funding round starts mid-September! This round will fund the next stages of technical development, including a 6-month pilot, integration, and grow our team, bringing us closer to a soft product launch mid-2024.

Co-Founders Siobhan Anderson, Hugo Richardson and Hanson Cheng.

We are building the next “catalytic converter” for tyre wear, closing the loop on captured waste, and challenging existing standards of zero-emission mobility for a cleaner, healthier future. Join our mission to reduce tyre pollution!


Raising Awareness

The Tyre Collective team.

Through InnovateUK’s support, we went from a proof of concept to an on-vehicle device.

Cars driving on the road.

A study shows that car tyres produce 2000x more airborne particles than exhaust emissions.

Co-Founders Hugo Richardson and Siobhan Anderson with the Bike Rig.

We are on the latest season of CNN Tech For Good focused on invisible pollutants.

Tyre close-up

Tyre wear is a stealth pollutant which adds toxins to streams, causing the death of coho salmon.

 

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Waste as a Resource